CMS for E-Commerce

On the internet content is the key to successful business. Why should customers search for company information in one place, and order products elsewhere, or vice versa?

onion.net's award-winning integration solution for leading E-Commerce software assists you to get a better grip at the storefront. Now you can easily engage visitors of your e-shop by personalized information like brand related news, product information, blogs and any other information that is relevant to them. Motivate your visitors to fill the order basket of the fully integrated commerce system, and drive your sales, e.g. by real-time incentives.

An award winning product

The expert jury of the Initiative Mittelstand (SME Initiative) awarded the prestigious "BEST OF 2014" signet to the onion.net E-Commerce Integration : »This outstanding product did particularly convince the jury and thus belongs to the top group of over 5000 submitted entries .«

Power to the people

Editing contents is easy with onion.net. Everyone in your company can quickly learn, how to contribute her contents. You can overcome the "webmaster bottleneck" and publish more and better information in shorter intervals. Text quality is improved by the Duden spell and grammar check . Thanks to the automatic versioning, previous content versions can be easily restored. Even most comprehenive editing tasks (e. g. the seasonal changes of a fashion site) can be easily prepared well in advance, supported by the second-to-none onion.net Enterprise ChangeSets technology.

The internet works for you

Even better, you can benefit from SEO by the CMS, allowing new customers to find you easily in search engines like Google or bing. Create meaningful landing pages for your marketing activities, without the restrictions of catalog structures and articles, normaly imposed by e-commerce systems. Still, whatever contents you publish linking to the product details page or the shopping basket in the online shop ist just a click away.

Achieve more with less

The workload to maintain complex enterprise sites on the internet can be significantly reduced by onion.net. The model driven CMS can aggregate contents from different sources, and at the same time distribute consistent information (existing only once in the system) to different web pages, domains or projects. A consistent brand communication in a multinational enterprise is normally hard to deliver. Not so with onion.net, where you maintain all relevant information (e.g. picturs, logos, color schemes, etc) only once, and re-use it everywhere across the web.

Everything is content

The look & feel of a web-shop's storefront defines the usability and drives the conversion. It consists mainly of content. Thus, it is ideally maintained by a CMS like onion.net. Colors are content, localisations are content, rich media and movies are content. By the onion.net E-Commerce Integration the marketing department gets into the drivers seat. They can alter the web-shop's appearance (within bespoke margins) without need to call the IT-specialists for assistance.

By the way: the XSLT stylesheets that are used by onion.net, to control how the various information objects are aggregated into a unified webpage, are also treated as content by onion.net. Actually, they can be maintained by the onion.net editor, provided that the user is priviledged to do so.

Avoid project-stress

Real-life experience did proof the point: integrating the onion.net CMS into e-commerce systems does not add to the complexity of a web-shop (re-)launch. In contrast, it actually can relieve the project team from many pains.

How is this possible?

It is simple as that: a clear separation of front-end jobs and process-related work enables the de-coupled, parallel work at different tasks. Typically, during the last days before any go-live marketing is massively editing contents while others are de-bugging and testing the shop's functionality. In this critical project phase the benefit of the separation of concerns becomes very clear. When marketing is working with the onion.net CMS, they can be involved right from the start, get a better grip on the look & feel of the storefront, and win time for their content contributions.

To add even more value, the front-end development team and the content authors both do benefit from the numerous advantages of the onion.net CMS, e.g. the intuitive user interface, reduced editing work by the re-use of contents, easy localization in different languages, and so on.
Bottom line: project time-lines for web-shop (re-)launch projects can be significantly reduced by the onion.net E-Commerce Integration , that is part of the product framework.